Get picked up by your local press.
Upload your press release and we deliver it along a hand-verified route of Sarasota and Manatee outlets, then show you exactly where it ran: real pickups, real AI citations, screenshots included.
Now onboarding founding Sarasota businesses.
The release is not the product. The pickup is.
National press release wires sell distribution: your story posted to hundreds of sites nobody in your town reads. We sell the thing you actually wanted: your business in the local news people and AI assistants trust.
The national wire way
- Blasted to hundreds of aggregator sites
- Links Google openly devalues as syndicated
- A report that says "distributed to 400+ sites"
- Nobody in Sarasota ever sees it
The paper route way
- Delivered to hand-verified local outlets, one by one
- Formatted to each newsroom's own rules
- A report of actual pickups with links and screenshots
- An AI citation check before and after
Local coverage is how AI finds you now.
When someone asks an AI assistant for the best roofer, dentist, or restaurant near them, the answer is built from local sources. The businesses with local coverage get recommended. The rest are invisible.
~10x
AI assistants cite local sources about ten times more often on local queries than on general ones.
Stacker and Scrunch research
~27%
of the sources behind ChatGPT's local answers are mentions and local news coverage.
BrightLocal research
~60%
of Google AI Overview citations on local queries go to third-party publishers, not the business's own website.
Local Falcon research
How the route works
1
Upload your release
Written by your team, like any wire service. No writer? We offer drafting as an add-on.
2
We make it newsroom-ready
Your release is checked and formatted to each outlet's own rules, word limits, and image specs.
3
We run your route
Delivered outlet by outlet along our hand-verified local route, plus a Google Business post.
4
You get the proof
Fourteen days later: every pickup with links and screenshots, plus an AI citation check.
Simple pricing, honest reports.
Single release
$249
- Written for you, approved by you
- Delivered along the full local route
- Google Business post included
- 14-day pickup and AI citation report
Local Presence
$599/mo
- Three releases every month
- Quarterly pitch for best-of and roundup lists
- Monthly AI visibility check
- One ongoing story, one route, one report
Agencies: wholesale rates and white-label reports. Start here
Fair questions
Do you guarantee placement in a specific outlet?
No, and nobody honestly can. Editors decide what runs. What we do instead is deliver your story to a hand-verified route of local outlets that accept submissions, then report exactly where it ran, with links and screenshots. You judge us on results you can see.
What is an AI citation and why should I care?
When someone asks ChatGPT, Perplexity, or Google's AI for a recommendation in your area, the AI cites sources. Local news coverage and mentions are a large share of those sources. We check the major AI tools before and after your release and show you where your business appears.
What areas do you cover?
We are starting with Sarasota and Manatee County, Florida, with more Florida metros planned. Each metro gets its own hand-verified outlet route before we sell a single release there.
How is this different from EIN Presswire or PRWeb?
National wires blast your release to hundreds of sites you have never heard of and report that it was distributed. We deliver to real local outlets one by one, the way an editor actually wants to receive news, and we report pickups, not distribution counts.
Who writes the release?
Your company does, just like on the national wires: write it, upload it, and we take it from there. No writer on staff? We offer professional drafting as a paid add-on: send us your release date, your logo, and the story you want published, and we draft it for your approval. Either way, every release is formatted to each outlet's own rules before it goes out.
Your town should know your name.
Send one release down the route and judge us on the report.